Tuesday, November 13, 2007

A Swirl That’ll Make You Smile

Thanks to Pinkberry, enjoying a sweet treat with friends doesn’t have to be a guilty pleasure anymore. Pinkberry, a popular hang-out spot serving 1,300-1,600 customers daily, delivers a delicious concoction of frozen yogurt with fresh fruit and a variety of toppings to make your mouth and your body say “Thank you.” The original shop is located in West Hollywood on Huntley Drive just south of Santa Monica Blvd.

The shop offers a refreshing simplicity to its customers with just two yogurt flavors to choose from: plain tart and green tea. A swirl of frozen yogurt itself, however, can hardly please any palate without adding a few toppings. Choices include fresh fruits like kiwi, strawberry, blueberry, and bananas along with dry toppings like almonds, chocolate chips, fruity pebbles, and mochi. Other delights include smoothies and shaved ice made with a swirl of plain tart or green tea yogurt.

Pinkberry’s yogurt has become a healthy alternative for those who have traded in ice cream sundaes for gym memberships. The unique tartness of the dessert indicates that the frozen treat has been enhanced with active cultures which help digestion and immunity. Topped with fruits and a few chocolate chips (or carob chips – another healthy option offered at Pinkberry), the frozen delight has much fewer calories than ice cream. And most devoted regulars agree that Pinkberry’s taste beats that of ice cream any day.

Pinkberry’s claim to fame became official when the Los Angeles Times headlined them as, “the taste that launched 1,000 parking tickets.” Waking up the sleepy neighborhood just down the street, the little shop attracted scores of LA locals (not to mention some celebrities like Paris Hilton) who would park in any space—most requiring parking permits with $60 fines—just to satisfy their yogurt cravings.

Despite recent suspicions from the media about whether Pinkberry’s yogurt is really yogurt, Pinkberry stands 100% behind its product. The frozen yogurt served at Pinkberry is a low-calorie dairy dessert containing natural sweeteners and no gluten or gelatin. The product’s nutrition facts can be found on Pinkberry’s website. Exclusively mixing its secret recipe off-site, Pinkberry delivers their fresh yogurt to more than 30 newly-opened locations throughout California and New York.

On top of entertaining the taste buds, Pinkberry creates a holistic experience for its visitors. The taste and look of Pinkberry is that of a yogurt dreamland thanks to interior designer Young Lee. Each shop is decked with peach, blue, and green-splashed walls and Le Klint swirl-like lamps that hover like dream bubbles above hourglass-shaped tables. Pebble floors and transparent, plastic chairs create a feeling of open space for the crowds of yogurt lovers that pour in daily. And strange, plastic-metal trinkets sit atop white—almost fluorescent—shelves for customers to observe and play with as they wait in line. For thousands of customers, the experience is well worth the wait of the line, which has been known to span a few blocks. From calorie-counters to celebrities, Pinkberry’s swirl definitely has LA hooked on yogurt.

links:
1) Pinkberry's website
2) "The taste that launched 1,000 parking tickets" by the LA Times

3)"Pinkberry in culture clash" by the LA Times
4)"A game of top this in frozen yogurt wars" by the LA Times